By Remez Sasson
The success industry has turned into a huge machine, creating a growing number of books, videos, audios and workshops, all promising big and quick success, without any effort. All these products create a sense of euphoria, great expectations, and often, also frustration. The producers of many of these products make great promises, and tell you that all you need to succeed is just a little of your time. Sometimes all you have to do is just repeat a few affirmations or visualize a goal a few minutes a day, and you will soon enjoy great success and the fulfillment of your dreams.
Can this be true? Does everyone who reads the book, listens to the video or participates in the workshop become a great success? In spite of all these products and promises, how many really succeed? How many really successful people are, in relation to the entire population?
Don’t misunderstand me. I believe in the power of the mind. I have written articles and books on this subject, but I also believe in common sense and in being practical. Creative visualization and the law of attraction are useful tools that work when used correctly, and there are good and useful books and other products available. I am speaking here about the growing tendency of making great promises and the tendency to oversimplify things.
I am sure you have bought and read more than one book, audio or video about achieving success. How many have read the book, listened to the audio or watching the video they have bought, and more important, how many have followed and implemented the instructions? There is a great distance between experiencing a feeling of elation, which people often experience when they are first introduced to these subjects, to actually using the techniques, persevering and then gaining results.
