We all like to take photos of almost everything. Once, it was mostly done with cameras, but nowadays, we have all become photographers using our smartphone camera.
We take pictures of beautiful moments, of landscapes, and of friends and family, to make a lasting moments, which we can view even years later.
However, we need also to enjoy the moment, the actual moment, not just the photographed moment. We take so many photos each day, but do we look at them afterwards?
Intimate moments, a vacation, a family gathering, or a party, are moments we want to keep and cherish, and a good camera or smartphone is the way to do it.
Some, need to take photographs of their products, such as for business purposes and advertising. Here you need to take good care to produce a good photo, otherwise, you will not get the results you want.
How to take good photos of products? This holds good if you are in the bushiness of selling products, any products, clothes, shoes, furniture or books, actually anything.
Nowadays a new term has entered the arena. It is called packshot photography.
What Does Packshot Photography Mean?
A packshot is a still or moving image of a product, usually including its packaging and labeling.
The aim of the photographed image is to portray the product in advertising or other media.
Packshots can be a simple photograph of the product on a white background or use elaborate props.
Making packshots combines elements of aesthetics, art and technique.
A beautiful image can stimulate people to get interested in the product and is therefore, good for increasing sales.
A good image can make a brand popular. A good image of a product can make people want it more, and when they enter a store and see it, there would be a greater chance that they will purchase it.
We see images of products on Instagram, and also on Pinterest. Any place the images is shown is suitable for packshot photography. This has become such an important topic that a few companies have invented special cameras for packshot photography.
The images can be used in many ways, in movies and television, and television commercials, billboards, on the web and in magazines.
For a good packshot, the photographed product should be centered in the picture and the letters and captions on the product must be legible. Often, the company’s logo should also be displayed. Everything has to be set precisely, with a good perspective of the photographed object.
This kind of camera is a great tool to boost eCommerce and sales at stores. The aim is to exhibit the image of the product as the consumer might encounter at the store or online.
People Love Photos and Images
People have always loved photos and images. Ancient people, thousands of years ago, used to paint, as found on the walls of caves.
With the invention of the camera, this has become easier, and then the smartphone with a camera has been invented, making taking pictures a piece of cake for everybody.
All social networks and website use images. Now with packshot photography, it has become easy for producers and sellers to show their products easily, without using too many props.
As the need for certain products rises, the human mind invents ways to deal with the necessity.
It is not only sceneries that we photograph, our family, birthdays and shows, but also products. Like models that are photographed wearing a new collection of clothes or makeup, products now also pose as models. And we know, a good image is worth a thousand words.
Imagination, Art and Technology Work Together
We can imagine mental images in our minds. It is a skill we can all develop, and it is a most useful skill for success in life.
Art is the product if imagination. Artists use their imagination to create art, whether it is painting, writing, sculpturing, dancing or anything else.
People in business have also to use their imagination in selling their products. The question is how can one transfer an image to the mind of other people? It is possible with the help of technology, and here we mean photography.
The genius human mind has invented special cameras that an take shots of products, with the right background, size and direction, to show them in their best light.